In the dining sector, which includes both the QSR and casual dining categories, Olive Garden is number one overall.
Using YouGov Profiles we can see how Olive Garden customer preferences compare to those of American adults in general. The Olive Garden customer is more likely to like Dwayne Johnson and Angelina Jolie. They like to visit Pinterest and Facebook pages.
Subway customers enjoy theme parks, LL Cool J and Damon Wayans, Sr.
YouGov Profiles is the new segmentation and media planning tool powered by over 100,000 data points collected from over 150,000 YouGov panelists who share their thoughts and opinions about brands, on and offline media consumption, advertising preferences and daily activities.
Test drive Profiles here with our Profiles-Lite application. You can get a feel for the data by trying out all our non-brand categories.