Online discount retailer, Amazon, is, yet again, number one in both the overall multi-category rankings and in the discount retail sector.

Using YouGov Profiles we can see how Amazon's customer preferences compare to American adults in general. Amazon customers are more likely to like Louis C.K. Andy Samberg, and are more likely to listen to the Red Hot Chili Peppers.  When they are not surfing the internet they enjoy eating out at restaurants. 

YouGov Profiles is the new segmentation and media planning tool powered by over 100,000 data points collected from over 150,000 YouGov panelists who share their thoughts and opinions about brands, on and offline media consumption, advertising preferences and daily activities.

Test drive Profiles here with our Profiles-Lite application.  You can get a feel for the data by trying out all our non-brand categories. 


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