Fashion and Lifestyle
YouGov has a broad experience in research studies focusing on apparel and footwear, fashion and accessories, exercise and workout behaviors, performance tracking and online dating.
Our Fashion and Lifestyle team will work closely with you to:
- Track and benchmark brand health and imagery versus competition, and understand white space opportunities which could be leveraged by new or existing product entries
- Determine the unmet needs and expectations of consumer segments in these categories, including sizing the relevant segments to measure growth opportunities
- Test concepts, positioning or advertising directions to optimize interest and eventual trial
- Optimize product launches by identifying changes to the marketing mix in the critical few weeks after a launch
In all cases, we will work with you to determine the best approach based on information needs and budget and timing concerns – whether it be in-person interviews, focus groups, ‘shopalong’ insights or larger scale quantitative studies.