Financial Services


Global financial markets have experienced unprecedented upheaval and disarray since the crisis of 2008.

From widespread negativity towards bankers and their bonuses to concerns about fees, charges and the lack of available credit, consumers are now more scrupulous and discerning about financial services brands than ever before. YouGov’s financial services team understands this new paradigm and how consumers are adapting and coping with the new economic reality.

Increasingly, the financial services industry is turning to technology to help improve the services they offer to their customers. At YouGov, we have a long track record of conducting complementary research in technology, focusing most recently on e-commerce, online and mobile payments processing, and related needs for online access to financial records and information.

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