Political and Public Affairs


Corporations, interest groups, labor unions and government bodies often find their agendas held hostage by friction over sensitive issues in the public arena.  The Public Affairs practice leverages online and traditional research methods to measure stakeholder opinion and sentiment on critical issues.

YouGov Public Affairs can advise you on the best strategy for navigating stakeholder concerns, paving the road to success on important policy issues.  YouGov has developed the next-generation tools for pollsters, policy groups, candidates, and public entities. Our unique, online sample matching approach ensures accurate estimates of public attitudes.  Our ability to accurately present printed and visual communications ensures that your messaging is accurately interpreted and resonates with your core constituencies.       

Additionally, YouGov Public Affairs provides access to the opinions of Washington Insiders and Political Elites.  If you need to know what Washington thinks about the issues you face, the YouGov Washington Insider Quorum is constantly updated with top Congressional staffers, top Executive Branch permanent staff, and leading lobbyists and directors of interest groups.

Political Elites are the best educated, best-informed and most politically active people nationwide with an outsized influence on public officials. Political Elites consist of the top 7%-9% of adults nationwide, comprising:

  • Those with a four-year college degree or an advanced degree.
  • The top quartile of income ($80,000 or more USD annually).
  • The top socioeconomic class by occupation (owners, company presidents, professionals).
  • Politically active and identified by holding elective office in community organizations, writing articles, contacting elected officials, or serving on policy committees in their local communities.



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