For over a decade, the YouGov Travel Insights team has been studying the destination and hospitality market for luxury, upscale and mass market travel needs. The flagship YouGov Affluent Perspective Global Survey offers an in-depth look at consumers in the top of the economy in North America, Europe, Asia-Pacific (including China), the Middle East and Australia, and how they view travel and destination choices. An abridged study is also sent to a general market sample of consumers to provide detail on the full scope of the American market.
We publish annually the AFFLUENT Perspective Global Travel Report, which provides an overview of the key trends impacting travel marketers.
Many destination and hospitality clients also engage us for custom qualitative and quantitative research projects including in-person interviews and focus groups, customer segmentation, brand strategy development, brand tracking, advertisement testing, and Human Resource development.