Heading into the summer, potential sales revenue increases may loom for Dunkin’ Donuts, Texas Roadhouse, Domino’s and Chipotle, with two smoothies chains looking promising as well.
Over the past year, all six chains show statistically significant movement with people likely to dine out in YouGov BrandIndex’s purchase consideration score, a key metric of potential sales revenue. Results were filtered for adults 18 and over who are somewhat likely, likely, or very likely to be dining out in the next 30 days.
Smoothies: This may be the summer where smoothies momentum accelerates: both Smoothie King and Tropical Smoothies made some of the largest purchase consideration jumps since one year ago at this time. Both chains have seen sales rise and many new stores open.
Dunkin’ Donuts recently replaced its Frozen Coffee Coolatta with the Frozen Dunkin’ Coffee, offering free samples to consumers. Dunkin’ Donuts is teaming with Oreo this summer to launch the cookie’s latest flavor, mocha.
Texas Roadhouse has become the outlier in a troubled casual dining sector by actually growing and adding more store openings.
Domino's has been the breakout of the dining world since last year, possibly fueled by its technology investments and loyalty program.
Chipotle is finally rebounding with consumers, after a national E. coli scare sent its sales and perception in a long-term sales tailspin.
Purchase Consideration Biggest Movers