Parents think Pier 1 is worth the price

Parents think Pier 1 is worth the price
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Last quarter, US adults with children under the age of 18 reported that Pier 1 Imports and Bed Bath & Beyond offered good value for money at the closest rates seen in two years

As Pier 1 Imports, Inc. prepares to release its latest earnings results, the company's stock is seeing an above-average amount of daily trading. Investors are no doubt hoping the home furnishing retailer reports a better outcome than it did this time last year, when it disclosed a net loss of $4.1 million.

According to last quarter figures from YouGov BrandIndex, however, the brand has something to be happy about. In June, Pier 1 Imports came close to catching rival Bed Bath & Beyond in perceived Value among US parents with children under the age of 18. On June 25, to be precise, Pier 1 found itself one point shy of Bed Bath & Beyond on Value (13 vs. 14), which asks consumers whether they think a brand represents either good or poor value for their money. This is the closest Pier 1 Imports has come to matching its home goods competitor on this metric among parents since at least September 2015.

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