Consumer

  • iPhone User Tracking

    Since two technology programmers revealed last week that Apple’s iPhone contains hidden software that regularly records the owner’s location, the iPhone brand’s perception dropped ... (Comments: 0)

  • McJobs

    Burger King and Wendy's probably wish McDonald's would announce massive job hiring more often: the "50,000 McJobs" announcement lifted the consumer reputation of all ... (Comments: 0)

  • Tax Help

    The U.S. April 15th tax deadline is fast approaching, and storefront chain H & R Block and software product TurboTax have been trying to ... (Comments: 0)

  • iPad 2

    iPad 2 perceptions seems to depend on just how much money you make. Lighter, thinner, faster, the svelte new version includes front and back ... (Comments: 0)

  • Denny's Talks Hipster

    Boomers may soon find new eating company at Denny's - the hipsters. Denny's brand perception with the 50+ demo is still rock solid, but ... (Comments: 0)

  • March Top Buzz Improvers

    New ad campaigns and aggressive social media strategies have helped the latest BrandIndex Buzz Improvers win their rankings. Taco Bell has had a busy ... (Comments: 0)