Lance FraenkelVP, Head of Sports Data Products
  • NBA ‘Buzzing’ with Millennials while NFL continues to dominate word of mouthArticle

    NBA ‘Buzzing’ with Millennials while NFL continues to dominate word of mouth

    Of all major sports leagues, the NBA is generating the most positive Buzz (+17.5) amongst A18-34 while the NFL continues to lead on overall conversation (21%). This information according to YouGov BrandIndex, the only daily consumer perception research service. Looking into the data further, we see all leagues are generating...

    20 Apr 2017