Ted Marzilli

CEO Data Products
Ted leads the BrandIndex global business unit and is responsible for sales, marketing and ongoing product development of the global BrandIndex service. He has more than 15 years of experience in the market research, media ...

Ted leads the BrandIndex global business unit and is responsible for sales, marketing and ongoing product development of the global BrandIndex service. He has more than 15 years of experience in the market research, media and CPG industries. 

Prior to joining YouGov, Ted was Senior Vice President, Corporate Development at The Nielsen Company where he developed global strategy and launched innovative services related to loyalty marketing, in-store media and the financial services industry. 

Prior to Nielsen, Ted was a senior associate in the New York office of Booz | Allen | Hamilton where he consulted to senior executives of major media companies, including Universal Studios, EMI, MTV, Reuters, EM.TV and Primedia. 

Ted earned an MBA, with honors, in Finance and Management at New York University and a BA, magna cum laude, in Economics and Philosophy, from Boston College. Ted has served on the board of directors of innovative market research companies, such as GuestMetrics and The Luxury Goods Intelligence Network.

Articles by Ted Marzilli
  • Apple Holds Up

    The Apple brand in the US is proving bigger than Steve Jobs himself. Steve Jobs resignation as Apple’s CEO sent the company’s consumer perception ...

  • Red Lobster reels in 18-34 year-olds

    Red Lobster’s new “authenticity” campaign featuring real people who bring the food to the chain’s tables is registering strongly with adults 18–34 years old, ...

  • Amusement parks with the most Buzz

    Parents think Mickey Mouse rules for rides. Disneyland and Disney World are parents' favorite amusement parks this summer, according to YouGov BrandIndex US data. ...

  • US Buzz Rankings 2011 - Half Year

    Subway takes the top spot on our list. Boosted by a unique position among quick service restaurants, the chain’s large scale (the most units ...