Ted Marzilli

CEO Data Products
Ted leads the BrandIndex global business unit and is responsible for sales, marketing and ongoing product development of the global BrandIndex service. He has more than 15 years of experience in the market research, media ...

Ted leads the BrandIndex global business unit and is responsible for sales, marketing and ongoing product development of the global BrandIndex service. He has more than 15 years of experience in the market research, media and CPG industries. 

Prior to joining YouGov, Ted was Senior Vice President, Corporate Development at The Nielsen Company where he developed global strategy and launched innovative services related to loyalty marketing, in-store media and the financial services industry. 

Prior to Nielsen, Ted was a senior associate in the New York office of Booz | Allen | Hamilton where he consulted to senior executives of major media companies, including Universal Studios, EMI, MTV, Reuters, EM.TV and Primedia. 

Ted earned an MBA, with honors, in Finance and Management at New York University and a BA, magna cum laude, in Economics and Philosophy, from Boston College. Ted has served on the board of directors of innovative market research companies, such as GuestMetrics and The Luxury Goods Intelligence Network.

Articles by Ted Marzilli
  • On Your Mark. Get Set. Shop!

    Retailers have been positioning themselves for the 2010 holiday season since Halloween. Shoppers are warming up for the sales race that traditionally starts on ...

  • President Obama - Chief Creative Officer?

    7-Eleven turns the president's "Slurpee joke" into a public relations opportunity. Consumers react to Nike's latest Lebron commercial. And Microsoft gets a boost from ...

  • Retailers Jockey for Positioning

    In a sign that this year's holiday shopping season could be another challenging one for retailers, many are wasting no time launching price promotions ...

  • The MLB Postseason

    Major League Baseball's postseason provided its share of excitement. Teams from the largest media markets, however, were absent from the World Series. Did major ...

  • Spotlight on Starbucks

    Starbucks has experienced a rebound in consumer perception since the turbulent times of 2008-2009. most investors are smiling. But some question if the brand ...

  • Top Buzz Gainers - Footwear

    Which footwear brands have made the biggest improvements to their buzz scores over the last 6 months? Footwear news publishes the top 10 biggest ...

  • Brands Show Their True Colors

    As the 2010 U.S. mid-term elections approach, BrandIndex takes a look at which brands play best among democrats and republicans. CNBC's "Power Lunch" crew ...

  • BrandIndex Report - October 22, 2010

    This week, BrandIndex reveals the top 10 biggest buzz improvers amongst chain restaurants. And we take a closer look at recent campaigns from Long ...