Ted Marzilli

CEO Data Products
Ted leads the BrandIndex global business unit and is responsible for sales, marketing and ongoing product development of the global BrandIndex service. He has more than 15 years of experience in the market research, media ...

Ted leads the BrandIndex global business unit and is responsible for sales, marketing and ongoing product development of the global BrandIndex service. He has more than 15 years of experience in the market research, media and CPG industries. 

Prior to joining YouGov, Ted was Senior Vice President, Corporate Development at The Nielsen Company where he developed global strategy and launched innovative services related to loyalty marketing, in-store media and the financial services industry. 

Prior to Nielsen, Ted was a senior associate in the New York office of Booz | Allen | Hamilton where he consulted to senior executives of major media companies, including Universal Studios, EMI, MTV, Reuters, EM.TV and Primedia. 

Ted earned an MBA, with honors, in Finance and Management at New York University and a BA, magna cum laude, in Economics and Philosophy, from Boston College. Ted has served on the board of directors of innovative market research companies, such as GuestMetrics and The Luxury Goods Intelligence Network.

Articles by Ted Marzilli
  • iPad 2

    iPad 2 perceptions seems to depend on just how much money you make. Lighter, thinner, faster, the svelte new version includes front and back ...

  • Denny's Talks Hipster

    Boomers may soon find new eating company at Denny's - the hipsters. Denny's brand perception with the 50+ demo is still rock solid, but ...

  • Sounds like Dolphins

    Dairy Queen has been fast out of the blocks in 2011with campaigns for their mix of frozen treats and fast foods propelling their Buzz ...

  • AT&T to acquire T-Mobile

    AT&T announced their bid to acquire T-Mobile USA from Deutsche Telekom for $39 billion. Examining the past six months in consumer perception criteria such ...

  • Food court of public opinion

    Taco Bell's defensive advertising campaign is finally having an impact. Last week's $3 million ad blitz defending its products in the face of a ...

  • Liquid Buzz

    St. Patrick's Day is celebrated by the Irish and Irish at heart with parades and music, the "wearin' of the green," and the sharing ...

  • BP Top Buzz Improver

    BrandIndex announces the biggest Buzz improvers for February 2011, and the winner didn't spend a dime during the recent Super Bowl ad extravaganza. Beleaguered ...

  • 2011 Super Bowl Ad Wrap Up

    The super bowl commercials arguably generate as much , if not more, attention and debate as the game itself. Aliens, Dragons, talking babies, stunned ...

  • Pepsi Wins the Super Bowl

    Along with the Green Bay Packers, add Pepsi as a winner of Super Bowl XLV. While the brand did not advertise its namesake brand, ...