Ted Marzilli

CEO Data Products
Ted leads the BrandIndex global business unit and is responsible for sales, marketing and ongoing product development of the global BrandIndex service. He has more than 15 years of experience in the market research, media ...

Ted leads the BrandIndex global business unit and is responsible for sales, marketing and ongoing product development of the global BrandIndex service. He has more than 15 years of experience in the market research, media and CPG industries. 

Prior to joining YouGov, Ted was Senior Vice President, Corporate Development at The Nielsen Company where he developed global strategy and launched innovative services related to loyalty marketing, in-store media and the financial services industry. 

Prior to Nielsen, Ted was a senior associate in the New York office of Booz | Allen | Hamilton where he consulted to senior executives of major media companies, including Universal Studios, EMI, MTV, Reuters, EM.TV and Primedia. 

Ted earned an MBA, with honors, in Finance and Management at New York University and a BA, magna cum laude, in Economics and Philosophy, from Boston College. Ted has served on the board of directors of innovative market research companies, such as GuestMetrics and The Luxury Goods Intelligence Network.

Articles by Ted Marzilli
  • New Nike action sports campaign does it

    Nike’s first global foray into action sports—“The Chosen” campaign which uses the company’s familiar “Just Do It” slogan—appears to have successfully raised perception among ...

  • Brands most popular with LGBT Americans

    YouTube, Google, Netflix, Amazon and Subway are the five brands best perceived by lesbian, gay, bisexual and transgender Americans, according to YouGov BrandIndex, the ...

  • Trouble on Facebook's horizon?

    Facebook’s US Buzz score has been declining since the beginning of the year among adults 18+, which may create some concern for potential investors ...

  • Whiskey Buzzed

    The King Bee has brought Jack Daniel's a lot of Buzz with adults 21 - 29. New campaigns from both the Brown-Forman brand, Jack ...

  • Chili's "Kids Eat Free"

    Chili’s’ May 10th national coupon promotion offering a free kid’s meal with the purchase of an adult entree doubled the chain’s Buzz scores for ...

  • Microsoft goes for good looks

    Microsoft’s new Windows ad campaign has boosted its consumer perception with adults 18+ and caught up with Apple during a vulnerable time for Apple ...