YouGov is a global provider of analysis and data generated by consumer panels in 42 markets. A study by Pew concluded YouGov “consistently outperformed the others”. Our data is supplied through Crunch, the most advanced platform for complex survey data, combining high-speed processing with drag-and-drop ease of use. YouGov is the market research pioneer of Multilevel Regression with Poststratification (MRP) for accurate predictions at a granular level.
Plan effective strategies with deep audience profiling and segmentation. Validate campaign success and brand status through daily brand tracking.
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Gain fast, reliable opinions from national or custom groups, or conduct dynamic and integrated performance monitoring with comprehensive custom tracking.
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Deliver actionable insights led by our seasoned industry experts and research specialists using our range of custom, syndicated, and RealTime solutions.
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Find out more about YouGov Direct
YouGov Direct is our blockchain-based platform and advertising network that empowers panelists to choose which attributes they make available to marketers and advertisers, while earning rewards, and allows advertisers to pinpoint the audience they need.
All of our syndicated and research offerings are underpinned by the data collected from our online community which is stored in our connected data set and accessible via our industry leading technology.
Highly representative data with our online community
The YouGov Panel is built from sophisticated proprietary sampling technology and a relationship of mutual trust and respect nurtured over a decade. We operate this highly engaged online community of millions of people all over the world, which means you can reach practically any audience you choose and get reliable, quality data you can trust.
Recognized as the best data in the industry
The YouGov Cube is our connected data set encompassing hundreds of thousands of variables and over a decade of data on our panel members. It’s this combination of panel members, variables, and time that enables us to provide great depth and richness on the audience you need. A detailed study by Pew, ‘Vendor Choice Matters,' concluded that YouGov "consistently outperformed the others" . YouGov is also the market research pioneer of Multilevel Regression with Poststratification (MRP) for accurate predictions at a granular level.
Data analytics made simple with the best technology
YouGov has developed Crunch, the most advanced analytics platform for survey data, that is nevertheless incredibly easy to use. It combines super-fast processing with drag-and-drop simplicity. For more on this, visit crunch.io
You're in good company. Join the world's leading organizations that choose YouGov.
YouGov has been an outstanding partner for our Digital News Report, the largest ongoing international study of news and media use across the world.See case study
The best thing about using YouGov was the very tight turnaround time. YouGov research allowed us to have credibility in the information we produced. We secured 55 pieces of tier one national and major news items.See case study
YouGov BrandIndex is really useful tool as part of the overall research picture. Not only are we able to compare our performance against our competitors but we can look back many years.See case study
YouGov researchers have extensive industry knowledge and research expertise to constantly push the boundaries and draw out the insights that are going to make a difference to your brand, your audience and your strategy. Whether you're looking for full consultative support or a little collaborative help to build your own surveys, we're here to help.