YouGov’s custom research trackers offer dynamic and integrated performance monitoring. Whether you're looking to track your brand perception, campaign effectiveness, or customer satisfaction vs your competitors, our research experts will design a comprehensive tracking study. This can then be augmented with custom advanced analytical modules, that will deliver the data you need to stay one step ahead.
- Brand Health and Reputation Tracking
Invest in monitoring only the moments and audiences that matter most to your brand with our core continuous tracking of your brand and key competitors.
Supplement this always-on approach with focused modules that allow you to dive deeper into key brand and reputational drivers. Provide interpretation and insight that your board, marketers and communications teams need to feel confident that their decision-making is guided by best-in-class brand and reputational intelligence.
- Campaign Effectiveness Tracking
Our advanced methods provide the data you need to guide your communication strategy and inform channel investment decisions as well as offering insight-led audience definitions for programmatic buying.
From pre-copy and concept testing to in-market reaction, as well as advanced analytical segmentation and choice modeling, discover just how much you are moving the dial with an accurate, connected and bench-marked reaction to your above and below the line campaigns.
- Customer and Competitor Satisfaction Tracking
Identify and diagnose the true pain points your customers experience with your product or service. Invest only in the improvements that will increase and maintain customer advocacy at overall relationship and transactional levels.
Stay ahead of your competitors by consistently bench-marking your performance against your peers across the most important preference enhancing dimensions. Drive competitive advantage by bringing together internal customer and external competitor angles in a world where most consumers are primed to ‘shop around’.