RealTime research is the most cost-effective solution to gain fast, robust insight from nationally representative or niche groups with our industry-leading Omnibus and targeted research services. As one of the most quoted research sources, we provide credible results whatever the brief.


The answers you need from the right audience

Our reputation, technology and research expertise give marketing and PR professionals, charities, strategists, branding and new product development teams, fast reliable insight for:

Marketing and customer insight
  • Understand industry trends
  • Make customer and prospect-led strategic decisions
Generating media coverage
  • Maximize sell-in with trend-setting insights
  • Generate thought-leadership for returning media interest
Winning pitches
  • Get the edge and give your pitch credibility with YouGov research
  • Leave your clients confident you know their audience better than they do
Campaign planning and evaluation
  • Plan audience-driven campaigns
  • Evaluate campaign success
Ad tracking and concept testing
  • Test new concepts before launch
  • Track reaction to your advertising
New product development
  • Test your products and pricing
  • Understand and size your market

The fastest and most reliable data source in the country

We are one of the most quoted data sources across the world.
Clients praise our robust data, responsiveness, market acumen, and attention to detail.
We understand you need reliable data you can trust from predicting general elections to the winner of X Factor UK.
Get accurate, representative, actionable answers to your business challenges with results as soon as the next day.
The size of and depth of our panel means we can survey highly niche groups and provide endless ways to cut your data.
Our team of researchers are standing by to make sure your questions are fielded quickly and follow best practices.
Technology & Panel

The best data and technology

RealTime is underpinned by purpose-built technology and our highly engaged online panel, ensuring you can build surveys, watch live results and interpret robust, reliable data with ease.


    Confident, fast research with YouGov Collaborate

    YouGov Collaborate gives clients the ability to create, customize, share and give feedback on their surveys via one easy online dashboard. Access best practice guidelines, a simple to follow process, and the support of a professional YouGov researcher - for confident execution and fast results.

    Discover more and register for YouGov Collaborate

    Use Invite Code: LetsCollaborateUS

    Confident, fast research with YouGov Collaborate

    Highly representative data with the YouGov Panel

    Built from sophisticated proprietary sampling technology and a relationship of mutual trust and respect nurtured over a decade, YouGov operates a highly engaged online community of millions of people all over the world. This means you can reach practically any audience you choose and get reliable, quality data you can trust.


    Live reporting and data interpretation with YouGov Crunch

    Crunch is YouGov's online data visualizaton tool which helps clients to interpret and present compelling data - simply. Watch your survey results come in live in front of your eyes then use our simple interface to efficiently analyze and visualize the data. Even present your findings within the tool itself to key stakeholders and in pitch meetings. For more info on this, visit

  • CUBE

    Access connected data with the YouGov Cube

    The YouGov Cube is our connected dataset that holds continuous conversations with YouGov panel members. It's comprised of three important dimensions; people - our panel members, variables - all the individual pieces of information we have about members, and time - over a decade of historical data. The depth and breadth of our data means we can quickly identify very specific target groups and you can analyze your findings with unrivaled granularity.


Trusted & innovative

Our innovative approach to data is independently ranked as highly accurate – that’s why we are one of the most-quoted data sources in the US and across the world.

“They produce a more representative, more accurate national survey than the competition… stands out as a top performer.”

“Outperformed all others. By a lot… clearly stood ahead of the pack.”

“No political party can really claim to have won the U.K. election, but one company can - YouGov.”

“The YouGov model is more than a poll. It's a hybrid of a traditional opinion survey and an exercise in big data analysis.”

“YouGov was startlingly effective... Their model worked astoundingly well.”

“Surpassing all expectations... provides results faster and, often, more accurately than rivals.”


Your dedicated team of research experts

Our team of researchers have extensive survey design and industry expertise and are there to help you every step of the way. Whether you need help identifying who to reach, what to ask or how to interpret results, we are just a phone call or email away. Or why not try out our interactive online survey design tool - YouGov Collaborate, with hands-on support from a YouGov researcher.

Fast, rich, reliable opinion

Contact us now to reach national or targeted groups in US or abroad with results delivered as soon as the very next day.