RealTime research is the most cost-effective solution to gain fast, robust insight from nationally representative or niche groups with our industry-leading Omnibus and targeted research services. As one of the most quoted research sources, we provide credible results whatever the brief.
Our reputation, technology and research expertise give marketing and PR professionals, charities, strategists, branding and new product development teams, fast reliable insight for:
- Understand industry trends
- Make customer and prospect-led strategic decisions
- Maximize sell-in with trend-setting insights
- Generate thought-leadership for returning media interest
- Get the edge and give your pitch credibility with YouGov research
- Leave your clients confident you know their audience better than they do
- Plan audience-driven campaigns
- Evaluate campaign success
- Test new concepts before launch
- Track reaction to your advertising
- Test your products and pricing
- Understand and size your market
Get fast results with our daily survey of 1,000+ nationally representative adults in North America.
Fast, affordable research in over 70 markets.
Put your questions to a specific audience or group with our Field & Tab research.
Fast results from a survey of 1,000 US homeowners.
Reach decision-makers or employees from a range of business sizes or target professionals in different disciplines.
Target a representative sample of adults 18+ from over 40 US and international cities.
Gain a snapshot of LGB views on political, social, and marketing issues.
Get fast opinions from US parents and children.
Target one or more specific generations – including Gen Z – for a deep dive into their opinions, behaviors, and attitudes.
Tap into the diversity of the US and reach Hispanic and African American panelists.
RealTime is underpinned by purpose-built technology and our highly engaged online panel, ensuring you can build surveys, watch live results and interpret robust, reliable data with ease.
Confident, fast research with YouGov Collaborate
YouGov Collaborate gives clients the ability to create, customize, share and give feedback on their surveys via one easy online dashboard. Access best practice guidelines, a simple to follow process, and the support of a professional YouGov researcher - for confident execution and fast results.
Highly representative data with the YouGov Panel
Built from sophisticated proprietary sampling technology and a relationship of mutual trust and respect nurtured over a decade, YouGov operates a highly engaged online community of millions of people all over the world. This means you can reach practically any audience you choose and get reliable, quality data you can trust.
Live reporting and data interpretation with YouGov Crunch
Crunch is YouGov's online data visualizaton tool which helps clients to interpret and present compelling data - simply. Watch your survey results come in live in front of your eyes then use our simple interface to efficiently analyze and visualize the data. Even present your findings within the tool itself to key stakeholders and in pitch meetings. For more info on this, visit crunch.io.
Access connected data with the YouGov Cube
The YouGov Cube is our connected dataset that holds continuous conversations with YouGov panel members. It's comprised of three important dimensions; people - our panel members, variables - all the individual pieces of information we have about members, and time - over a decade of historical data. The depth and breadth of our data means we can quickly identify very specific target groups and you can analyze your findings with unrivaled granularity.
Our innovative approach to data is independently ranked as highly accurate – that’s why we are one of the most-quoted data sources in the US and across the world.
“They produce a more representative, more accurate national survey than the competition… stands out as a top performer.”
“Outperformed all others. By a lot… clearly stood ahead of the pack.”
“No political party can really claim to have won the U.K. election, but one company can - YouGov.”
“The YouGov model is more than a poll. It's a hybrid of a traditional opinion survey and an exercise in big data analysis.”
“YouGov was startlingly effective... Their model worked astoundingly well.”
“Surpassing all expectations... provides results faster and, often, more accurately than rivals.”
You're in good company. Join the top companies that use YouGov's RealTime Research.
Our team of researchers have extensive survey design and industry expertise and are there to help you every step of the way. Whether you need help identifying who to reach, what to ask or how to interpret results, we are just a phone call or email away. Or why not try out our interactive online survey design tool - YouGov Collaborate, with hands-on support from a YouGov researcher.
Plan effective strategies with deep audience profiling and segmentation. Validate campaign success and brand status through daily brand tracking.
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Deliver actionable insights led by our seasoned industry experts and research specialists using our range of custom, syndicated, and RealTime solutions.
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Track your brand perception, campaign effectiveness or customer satisfaction vs your competitors with a comprehensive study designed to deliver the data you need most.
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