Staffed with experts from politics, survey research, and academia, YouGov Blue is a custom research division for progressive and Democratic clients who are interested in using the YouGov panel.
YouGov Blue is a division of YouGov exclusively serving progressive and Democratic clients. Leveraging YouGov’s panels, methodology, and technology infrastructure, we are pioneering novel capabilities and strategies for progressive clients. YouGov Blue’s online survey tools, rigorous polling experience, and digital environment allow us to provide a unique set of products to help our clients achieve their goals.
We work with clients including think tanks, interest groups, labor unions, candidates, and analytics and polling firms to help them gain insights from online surveys. We also have expertise in using voter files to provide deeper learning about the electorate. Most important, our cutting-edge practice is grounded in methodological rigor to ensure accurate learnings.
- Innovative online survey techniques
- Policy and candidate polling
- Message and ad testing
- Voter-file matched surveys
- Online sampling and weighting
1. Global online community
YouGov operates a global online panel of millions of people who talk to us every day about their entire world in exchange for points and rewards, or because they want to contribute to the national debate.
2. Advanced analytics
Our online analytics platform, Crunch allows both YouGov researchers and our clients to navigate, analyze, visualize and present their research findings in one simple, intuitive online platform.
3. Connected data universe
The YouGov Cube is where we store everything we learn from a continuous conversation with our global online community. It's a connected data universe built from three dimensions; time, data and people.
Alissa Stollwerk, PhD, is Director of YouGov Blue, where she helps progressives, campaigns, and non-profits leverage innovations in polling and online survey research to achieve their goals. Alissa has over a decade of experience in Democratic politics and is a veteran of the Analyst Institute and Hillary for America. She received her Ph.D. in political science from Columbia University. She specializes in election polling, survey experiments, and applied statistics.