Our expertise extends upon the full spectrum of consumer goods and retail, including food and restaurants, alcoholic beverages, over-the-counter drugs, household cleaners, athletic wear, women’s apparel, and more.
YouGov offers a full range of solutions across both quantitative and qualitative approaches. We are exceptionally skilled in providing insights from drawing upon a nationally representative sample, but also can dig into specific audiences of interest in a particular category, such as energy drink buyers, shoppers loyal to a specific retail chain, or people who love to cook. We’re recognized experts in advanced analytics, including Discrete Choice + Volume modeling, Next Gen TURF and Express MaxDiff. Our techniques are designed to help our client partners extract maximum value from YouGov research engagements and deliver strong business impact.
The Consumer, Retail, & Foodservice Team uses our expertise on:
- A&U studies, market profiles/assessment
- Buyer segmentation personas and targeting
- Market opportunity and sizing
- Brand and positioning equity evaluation
- Product and packaging optimization
- Satisfaction and loyalty/retention studies
- Brand health/marketing tracking
- Pre to post ad/communication evaluation
- DCM, MaxDiff and consumer choice modeling
- Concept testing/screening
- Path to purchase and consumer journey
- Menu and shelf optimization
1. Global online community
YouGov operates a global online panel of millions of people who talk to us every day about their entire world in exchange for points and rewards, or because they want to contribute to the national debate.
2. Advanced analytics
Our online analytics platform, Crunch allows both YouGov researchers and our clients to navigate, analyze, visualize and present their research findings in one simple, intuitive online platform.
3. Connected data universe
The YouGov Cube is where we store everything we learn from a continuous conversation with our global online community. It's a connected data universe built from three dimensions; time, data and people.
We are a team of professionals who are driven to address your research and insight needs. We are curious, precise, and collaborative researchers who manage each project with the highest level of attention and dedication, no matter the size.
Plan effective strategies with deep audience profiling and segmentation. Validate campaign success and brand status through daily brand tracking.
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Interview nationally representative samples or defined groups and receive fast, affordable, actionable answers from our industry-leading Omnibus and targeted research services.
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Track your brand perception, campaign effectiveness or customer satisfaction vs your competitors with a comprehensive study designed to deliver the data you need most.
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