Our expertise extends upon the full spectrum of consumer goods and retail, including food and restaurants, alcoholic beverages, over-the-counter drugs, household cleaners, athletic wear, women’s apparel, and more.

Experts in the field
Experts in the field
Highly experienced experts who design research for large and small brands, committed to solving your challenges.
Adaptable to your needs
Adaptable to your needs
We design and execute research to meet your needs and budget.
We're consumers, too
We're consumers, too
We combine our expertise and real-world consumer experience to design relevant and meaningful surveys.

YouGov offers a full range of solutions across both quantitative and qualitative approaches. We are exceptionally skilled in providing insights from drawing upon a nationally representative sample, but also can dig into specific audiences of interest in a particular category, such as energy drink buyers, shoppers loyal to a specific retail chain, or people who love to cook. We’re recognized experts in advanced analytics, including Discrete Choice + Volume modeling, Next Gen TURF and Express MaxDiff. Our techniques are designed to help our client partners extract maximum value from YouGov research engagements and deliver strong business impact.

The Consumer, Retail, & Foodservice Team uses our expertise on:

  • A&U studies, market profiles/assessment
  • Buyer segmentation personas and targeting
  • Market opportunity and sizing
  • Brand and positioning equity evaluation
  • Product and packaging optimization
  • Satisfaction and loyalty/retention studies
  • Brand health/marketing tracking
  • Pre to post ad/communication evaluation
  • DCM, MaxDiff and consumer choice modeling
  • Concept testing/screening
  • Path to purchase and consumer journey
  • Menu and shelf optimization

The advantage

  1. 1. Global online community

    YouGov operates a global online panel of millions of people who talk to us every day about their entire world in exchange for points and rewards, or because they want to contribute to the national debate.

  2. 2. Advanced analytics

    Our online analytics platform, Crunch allows both YouGov researchers and our clients to navigate, analyze, visualize and present their research findings in one simple, intuitive online platform.

  3. 3. Connected data universe

    The YouGov Cube is where we store everything we learn from a continuous conversation with our global online community. It's a connected data universe built from three dimensions; time, data and people.

The Consumer, Retail, & Foodservice Team

We are a team of professionals who are driven to address your research and insight needs. We are curious, precise, and collaborative researchers who manage each project with the highest level of attention and dedication, no matter the size.

Lisa Carter

Jack Weber

Randi Quinn

Fully customized research tailored to your needs

Contact us now for a consultation from our dedicated team of sector experts.