With expertise in family and education trends, educator needs, communications, and thought-leadership, we work hand-in-hand with corporate clients, non-profits, NGOs, and public institutions to ensure stakeholder voices drive decisions. We talk to adults, children, educators, and other professionals, getting to the heart of how they view the world around them.
YouGov’s dedicated team of experienced youth, family and education professionals design custom market research solutions for a variety of clients. We study trends among families and children to reveal their concerns, dreams and goals, leisure-time habits and more. We’ve revealed how educators, parents and young people impact, and are impacted by, education policy shifts, the diffusion of digital technologies, the focus on college, career and citizenship and more. We know what drives kid and parent choices in the marketplace and what they want and expect from marketers across sectors from entertainment and media, to technology, retail, CPG and more.
Our range of methodologies and techniques give organizations a better understanding of both their customers and target markets. We work in partnership with clients to provide actionable insights – answering both ‘why’ and ‘so what’ questions.
We have both the research expertise and sector experience to conduct a full range of research methodologies and specialize in the following areas:
- Parent + child dyad surveys
- Teacher & faculty surveys
- Administrator & decision-maker surveys
- Creative/communications testing
- Industry benchmarking
- Brand landscape studies
- Usage and attitudes studies
- Thought leadership studies
- Communication/media initiatives
- New product development
- Customer satisfaction/NPS
- Market sizing
- Online qualitative
- In-person qualitative; children and adults
1. Global online community
YouGov operates a global online panel of millions of people who talk to us every day about their entire world in exchange for points and rewards, or because they want to contribute to the national debate.
2. Advanced analytics
Our online analytics platform, Crunch allows both YouGov researchers and our clients to navigate, analyze, visualize and present their research findings in one simple, intuitive online platform.
3. Connected data universe
The YouGov Cube is where we store everything we learn from a continuous conversation with our global online community. It's a connected data universe built from three dimensions; time, data, and people.
Kristen Harmeling leads our Youth, Family & Education team. Since 2010, Kristen’s team has conducted research with over 25,000 parents, 15,000 children and 75,000 educators. Our team members have complementary areas of content and methodology expertise and experience.
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