Our expertise extends across the full spectrum of financial services sub-sectors and products. From retail and business banking, to mortgages, insurance, life, pensions & investments, savings and loans, we provide tailor-made research to some of the biggest players in the sector.

State of the art techniques
State of the art techniques
Robust, dynamic solutions augmented by our unique connected data set - The YouGov Cube.
Experts in the field
Experts in the field
Highly experienced experts who design research for the world's leading brands, committed to solving your challenges.
Adaptable to your needs
Adaptable to your needs
We don't have a one size fits all approach, but research designed entirely for your needs and your budget.

YouGov’s dedicated team of experienced financial services professionals design bespoke market research solutions for a variety of clients. Our range of specialist techniques and research methodologies give businesses a better understanding of both their customers and target market. We work in partnership with clients to provide actionable insights – answering both the ‘why’ and ‘so what’ questions.

Our vast panel of consumers and business decision-makers both in the US and internationally allows us to fulfill even the most challenging research requirements. Our team delivers everything from large-scale ‘market’ studies to targeted research focusing on niche groups. In addition, we add significant value by augmenting survey findings with a wide array of profiling information and innovative analytical tools.

We have both the research expertise and sector experience to conduct the full range of research methodologies and specialize in the following areas:

  • Customized brand tracking
  • Syndicated brand tracking (through BrandIndex)
  • Customized audience segmentation
  • Syndicated audience segmentation (through Profiles)
  • Campaign effectiveness
  • Creative /communications testing
  • Industry benchmarking
  • Usage and attitudes studies
  • New product development
  • Customer satisfaction/NPS
  • Market sizing
  • Qualitative research
  • RealTime B2B and consumer research

The advantage

  1. 1. Global online community

    YouGov operates a global online panel of millions of people who talk to us every day about their entire world in exchange for points and rewards, or because they want to contribute to the national debate.

  2. 2. Advanced analytics

    Our online analytics platform, Crunch allows both YouGov researchers and our clients to navigate, analyze, visualize and present their research findings in one simple, intuitive online platform.

  3. 3. Connected data universe

    The YouGov Cube is where we store everything we learn from a continuous conversation with our global online community. It's a connected data universe built from three dimensions; time, data and people.

The Financial Services Team

The Financial Services team boasts over 15 years' of client-side financial services experience and over 30 years' agency-side research experience making for a powerful combination enabling both high quality consultation and research delivery.

Todd Dupey

Fully customized research tailored to your needs

Contact us now for a consultation from our dedicated team of sector experts.