Our expertise extends across the full spectrum of financial services sub-sectors and products. From retail and business banking, to mortgages, insurance, life, pensions & investments, savings and loans, we provide tailor-made research to some of the biggest players in the sector.
YouGov’s dedicated team of experienced financial services professionals design bespoke market research solutions for a variety of clients. Our range of specialist techniques and research methodologies give businesses a better understanding of both their customers and target market. We work in partnership with clients to provide actionable insights – answering both the ‘why’ and ‘so what’ questions.
Our vast panel of consumers and business decision-makers both in the US and internationally allows us to fulfill even the most challenging research requirements. Our team delivers everything from large-scale ‘market’ studies to targeted research focusing on niche groups. In addition, we add significant value by augmenting survey findings with a wide array of profiling information and innovative analytical tools.
We have both the research expertise and sector experience to conduct the full range of research methodologies and specialize in the following areas:
- Customized brand tracking
- Syndicated brand tracking (through BrandIndex)
- Customized audience segmentation
- Syndicated audience segmentation (through Profiles)
- Campaign effectiveness
- Creative /communications testing
- Industry benchmarking
- Usage and attitudes studies
- New product development
- Customer satisfaction/NPS
- Market sizing
- Qualitative research
- RealTime B2B and consumer research
1. Global online community
YouGov operates a global online panel of millions of people who talk to us every day about their entire world in exchange for points and rewards, or because they want to contribute to the national debate.
2. Advanced analytics
Our online analytics platform, Crunch allows both YouGov researchers and our clients to navigate, analyze, visualize and present their research findings in one simple, intuitive online platform.
3. Connected data universe
The YouGov Cube is where we store everything we learn from a continuous conversation with our global online community. It's a connected data universe built from three dimensions; time, data and people.
The Financial Services team boasts over 15 years' of client-side financial services experience and over 30 years' agency-side research experience making for a powerful combination enabling both high quality consultation and research delivery.
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