Our experts who staff the Academic, Political, & Public Affairs Team provide YouGov clients with the most accurate, timely, and relevant polling on current political issues, elections, public affairs, advocacy, and quality of life.

Experts in the field
Experts in the field
Highly experienced researchers with extensive background in all areas of political, social, health, academic, and policy research.
State of the art techniques
State of the art techniques
State-of-the-art survey methodology and analytics combined with our unique highly-profiled online panel.
Adaptable to your needs
Adaptable to your needs
We don't have a one size fits all approach, but design research entirely for your needs and your budget.


The Scientific and Academic Research team provides full-service survey research for academics, health researchers, policy think tanks and unique corporate clients. Our clients come to us to find solutions to challenging research questions. The Scientific Research group is staffed by highly trained survey methodologists serving the unique needs of clients who conduct survey research that is intended for peer-reviewed publications.

We work with clients to target hard-to-reach populations and conduct survey research on multi-wave panels, cross-national studies, and surveys with complex experimentation and embedded media. We provide deep research and analytical experience, supported by a large and diverse panel and innovative sampling methodology.

Our services include research and questionnaire design, pretesting services, sample design, survey fielding, and reporting. Throughout the data collection process, we offer our clients an intellectual collaboration to solve problems and tackle difficult research questions.


YouGov has been a leader in the field of conducting political research using online surveys for over a decade. Using our unique panel and online suite of survey tools, we provide a rigorous understanding of the current political landscape. We are the trusted media partner of CBS News, HuffPost, and The Economist, and our polling numbers are used by those who want the most accurate understanding of what Americans think about the issues of the day.

We provide our clients with the full set of survey products, including research and questionnaire design, pretesting, sampling design, fielding, weighting, and analysis reports. YouGov's political research is informed by staff with expertise in academia, journalism, and political research, and we apply that experience to help our clients understand the electorate.

Public Affairs

The Public Affairs team employs a non-partisan approach in advising on the best strategies for navigating stakeholder concerns in the public affairs and advocacy space by leveraging a full cycle methodological research approach to measure sentiment towards policies and issues, identify core audiences, shape campaign communications, and track public policy program effectiveness.

In the advocacy space, the Public Affairs team has created a concise profile of what defines an advocate and in doing so can provide organizations with actionable insights as to what motivates advocates to take action, how and where to find these groups, and messaging strategies. You can learn more about YouGov’s advocacy research by visiting advocacy.yougov.com.

The team continuously leverages research findings when working with clients to ensure they are successfully attaining program goals and help them understand any disconnects they may have with the public on a specific issue or cause.

The advantage

  1. 1. Global online community

    YouGov operates a global online panel of millions of people who talk to us every day about their entire world in exchange for points and rewards, or because they want to contribute to the national debate.

  2. 2. Advanced analytics

    Our online analytics platform, Crunch allows both YouGov researchers and our clients to navigate, analyze, visualize and present their research findings in one simple, intuitive online platform.

  3. 3. Connected data universe

    The YouGov Cube is where we store everything we learn from a continuous conversation with our global online community. It's a connected data universe built from three dimensions; time, data and people.

The Political, Academic, & Public Affairs Team

The Political, Academic, & Public Affairs Team team leaders have contributed unique and powerful insights on public sentiment within their respective fields. Our senior sector specialists apply their expertise to provide fully customized research that brings enormous value to clients.

Samantha Luks, Ph.D.

Ashley Grosse, Ph.D.

Kristen Harmeling

Fully customized research tailored to your needs

Contact us now for a consultation from our dedicated team of sector experts.