YouGov’s Technology team brings a wealth of knowledge of past, present, and future hardware, software, and online services technologies that impact today’s online world. From wearables and connected homes, to big data systems, etc., we’ve built strong partnerships with the worlds’ leading technology companies, delivering insights about their dynamic markets and customers.
At YouGov, we’re passionate and dedicated technology users and fans ourselves, across devices and systems whether consumer or business focused. We come armed knowing about technology-related terminology, ecosystems, audiences, innovations, behaviors, motivations, and attitudes, and act as a true research partner for companies of any size, from startups to stalwarts.
We use both quantitative and qualitative approaches to help technology companies understand their customers, size their markets, and optimize their offerings, portfolios, and pricing. Additionally, we monitor and determine what drives brand health, discover unmet needs and new market opportunities, and gauge what communications and messaging strategies will provide a leg up on the competition. We work extensively with key technology audiences from consumers to developers, early adopters to laggards, and mainstream to power users.
Above all, we understand the complexities facing technology companies and have the type of experience and collaborative approach to draw out true 360° insights across a wide array of contexts:
YouGov operates a global online panel of millions of people who talk to us every day about their entire world in exchange for points and rewards, or because they want to contribute to the national debate.
Our online analytics platform, Crunch allows both YouGov researchers and our clients to navigate, analyze, visualize and present their research findings in one simple, intuitive online platform.
The YouGov Cube is where we store everything we learn from a continuous conversation with our global online community. It's a connected data universe built from three dimensions; time, data and people.
Tom, Scott, and Todd lead YouGov’s Technology practice, with 75+ years combined experience providing strategic and tactical guidance to both startups and Fortune 500 companies. The team’s expertise spans consumer, B2B, hardware, software, services, and beyond. A core strength of the practice is our ability to build strategic partnerships with clients, stemming from a deep desire to understand business objectives, to link the best research methods and approaches with the unique requirements of any situation, and ultimately to interpret data into a story that delivers strategic insights and guidance.
Plan effective strategies with deep audience profiling and segmentation. Validate campaign success and brand status through daily brand tracking.
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Interview nationally representative samples or defined groups and receive fast, affordable, actionable answers from our industry-leading Omnibus and targeted research services.
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Track your brand perception, campaign effectiveness or customer satisfaction vs your competitors with a comprehensive study designed to deliver the data you need most.
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