YouGov’s Technology team brings a wealth of knowledge of past, present, and future hardware, software, and online services technologies that impact today’s online world. From wearables and connected homes, to big data systems, etc., we’ve built strong partnerships with the worlds’ leading technology companies, delivering insights about their dynamic markets and customers.

All major platforms and formats
All major platforms and formats
Insights and experience across devices, software, and services.
Complete audience understanding
Complete audience understanding
Our highly experienced experts have in-depth knowledge of technology consumers and businesses.
Category history and expertise
Category history and expertise
We hit the ground running and place insights into context.

At YouGov, we’re passionate and dedicated technology users and fans ourselves, across devices and systems whether consumer or business focused. We come armed knowing about technology-related terminology, ecosystems, audiences, innovations, behaviors, motivations, and attitudes, and act as a true research partner for companies of any size, from startups to stalwarts.

We use both quantitative and qualitative approaches to help technology companies understand their customers, size their markets, and optimize their offerings, portfolios, and pricing. Additionally, we monitor and determine what drives brand health, discover unmet needs and new market opportunities, and gauge what communications and messaging strategies will provide a leg up on the competition. We work extensively with key technology audiences from consumers to developers, early adopters to laggards, and mainstream to power users.

Above all, we understand the complexities facing technology companies and have the type of experience and collaborative approach to draw out true 360° insights across a wide array of contexts:

  • Hardware and devices
  • Software and apps
  • Online services
  • Social media and communications
  • Digital and streaming entertainment
  • Wireless services
  • Online shopping and services
  • Mobile payments and transactions
  • Connected homes and environments
  • Internet of Things
  • Productivity solutions
  • Security solutions
  • B2B hardware and software solutions
  • Business and enterprise systems

The advantage

  1. 1. Global online community

    YouGov operates a global online panel of millions of people who talk to us every day about their entire world in exchange for points and rewards, or because they want to contribute to the national debate.

  2. 2. Advanced analytics

    Our online analytics platform, Crunch allows both YouGov researchers and our clients to navigate, analyze, visualize and present their research findings in one simple, intuitive online platform.

  3. 3. Connected data universe

    The YouGov Cube is where we store everything we learn from a continuous conversation with our global online community. It's a connected data universe built from three dimensions; time, data and people.

The Technology Team

Tom, Scott, and Todd lead YouGov’s Technology practice, with 75+ years combined experience providing strategic and tactical guidance to both startups and Fortune 500 companies. The team’s expertise spans consumer, B2B, hardware, software, services, and beyond. A core strength of the practice is our ability to build strategic partnerships with clients, stemming from a deep desire to understand business objectives, to link the best research methods and approaches with the unique requirements of any situation, and ultimately to interpret data into a story that delivers strategic insights and guidance.

Tom Fisher

Scott Perretta

Todd Dupey

Fully customized research tailored to your needs

Contact us now for a consultation from our dedicated team of sector experts.