BrandIndex continuously measures the public’s perception of thousands of brands every day across 50+ sectors in North America. Tracking brands for over a decade, it gives you both a historical and instant view of your brand and campaign performance against your competitors.
Activate your campaigns
Activate highly informed and targeted campaigns at scale linked to robust, daily consumer perception of your brand.
Every day we interview thousands of consumers from our online panel comprised of over 7 million consumers across 38 markets.
Track your daily performance
Continuously monitor your campaign performance across 16 different brand health, media, and purchase funnel metrics, in single or multiple markets simultaneously.
Brand metrics include: Aided Brand Awareness, Advertising Awareness, Word of Mouth Exposure, Buzz, Attention, Purchase Consideration, Purchase Intent, Value, Customer Satisfaction, Corporate Reputation, General Impression, Recommendation, Customer Status (former and current), Quality, and Index.
Analyze and benchmark your success against your goals, your competitors, and your entire market.
BrandIndex's industry-leading reporting tool delivers results that make it easy for you to keep a constant eye on the performance of your brand and marketing campaigns. With data updated nightly, you can immediately spot and take action on any changes in your brand's perception as well as take advantage of opportunities in your sector.
React to changes in perception as they unfold across multiple metrics, sectors, and countries simultaneously.
Capture your brand’s performance over time with over a decade of historical brand data.
Benchmark your competitive edge by watching the daily performance of your competitors.
Add your own custom trigger questions to enrich perception around specific campaigns or initiatives.
Access your data in one unique online platform with one login.
View daily brand insight via a ready-made dashboard with the ability to delve deeper. Select from a wide range of metrics, time-periods and chart-types to build the picture that matters most to you in that moment with the ability to download the data via an API feed to use as you wish. BrandIndex tracks brands in 51 different sectors across the following categories:
- Apparel & Footwear
- Big 4 Wireless
- Cable & Satellite
- Cafe and Specialty Drinks
- Car Makers
- Consumer Electronics
- CPG: Hair & Skincare; Household
- Dining: Casual and QSR
- Insurance: Health and Other
- Internet: Search and Social Media
- Mass Market Investment
- Pharmaceuticals: Manufacturers; Prescriptions; OTC
- Rental Car
- Retail: Clothing; Discount; Home Furnishing
- Retail: Gasoline, Tires, & Auto Accessories
- Snacks and Cereals
- Streaming Video & Music
- TV Networks
- Tools & Hardware
- Travel: Agents; Cruises; Hotels
- Video Game Publishers
You're in good company. Join the top brands that use our Plan and Track products.
YouGov BrandIndex is really useful tool as part of the overall research picture. Not only are we able to compare our performance against our competitors but we can look back many years.See case study
Without YouGov Profiles and CharityIndex we would not be able to make evidence-based decisions or devise robust marketing strategies. The tools allow us to understand the market, stay on top of changing trends and be as effective as we can be with our budgets.See case study