Profiles makes it simple to find and understand the audience that matters most to you. It gives you the power to build and customize a portrait of your consumers' entire world with unrivaled granularity.
Define your target audience
Combine unique filters to build up a portrait of the audience you need most, incorporating media consumption, psychographics, demographics, and much more.
Powered by the world's largest connected dataset, Profiles gives marketers a richer, more detailed portrait of their customers' entire lives.
Understand them with depth and detail
Discover everything you didn’t know about your audience with unrivaled granularity.
Choose from hundreds of thousands of variables refreshed every week including brand usage and perception, hobbies and interests, and media and social media consumption.
Determine where and when to engage them
Pinpoint the channels and mediums they love and talk to them when they most want to listen.
By tailoring your message to your target group and relaying it at the right time and in the right space, you can build relationships with new customers, reengage former ones, and remain ever-present and relevant with current buyers.
Your data sets are stored in our cloud-based, high performance data store.
Our drag and drop interface allows anyone to quickly build and view the data they need.
Special features make survey data analysis simple.
The data sets are refreshed every Monday morning straight from consumers.
Create your own custom filters and variables to draw out data that means the most to you.
Share data sets and custom filters with colleagues.
YouGov’s Z score automatically highlights important variables that distinguish groups.
Re-contact defined segments with your own questions or run surveys and upload the data back into your Profiles account.
Profiles holds 317,000 data variables about YouGov panelists in the US enabling you to gauge information you never knew you needed about your audience to plan and activate the strongest campaigns against your objectives. Build a portrait of your audience using variables across the following categories:
- Brand Use and Perception
- Consumer & Lifestyle
- Digital and Social Media Consumption
- Media Reach and Frequency
- Print, TV, Radio, & Out of Home Media Consumption
- YouGov Likes
- YouGov Ratings
You're in good company. Join the top brands that use our Plan and Track products.
The ability to look at our reader profiles against so many thousands of attitudes, beliefs and behaviours is hugely valuable.See case study
Without YouGov Profiles and CharityIndex we would not be able to make evidence-based decisions or devise robust marketing strategies. The tools allow us to understand the market, stay on top of changing trends and be as effective as we can be with our budgets.See case study