• Article

    How Affluent Americans are driving tech adoption

    The latest data from the YouGov Affluent Perspective shows that the United States’ affluent are more likely than the General Population to own most types of technology, especially newer, home technology like smart thermostats and video surveillance. These types of technology tend to enter the market at a high price point, and the affluent are in a better position to be among the first to purchase these items because of their means.

    8 months ago
  • Article

    Airbnb’s acquisition of HotelTonight helps grow the platform’s end-to-end vision

    Airbnb’s acquisition of HotelTonight helps grow the platform’s end-to-end vision

    11 months ago
  • Article

    How the affluent think about financial services

    Just because someone is affluent, doesn’t mean they don’t stress about money. That stress could mean opportunity for financial services firms looking to win some new clients, according to data from the 2019 YouGov Affluent Perspective Global Study.

    11 months ago
  • Article

    How did luxury marketers fare with the global affluent?

    Marketing luxury products to the global affluent can be tricky business. This year, marketers that targeted the global affluent with their campaigns and advertisements earned a middling grade from the audience they were after.

    12 months ago
  • Article

    How the affluent choose hotel destinations

    Social media ad spending continues to steadily rise. By 2020, social networks are expected to command $37 billion in advertising revenue. It's no surprise, then, that hotel social media accounts have staked their claim as an important resource for many of the global affluent, especially...

    12 months ago
  • Article

    How are the world's affluent feeling? Steady as they go

    When it comes to how affluent people around the globe view the economy, their finances, and their spending on luxury, "status quo" seems to describe their state of mind.

    about 1 year ago
  • Article

    YouGov Affluent Perspective: How technology drives affluent auto purchasing

    Seven-in-ten affluent auto consumers are interested in vehicles with a driver override system

    about 1 year ago
  • Article

    Become a Sponsor of the Affluent Perspective

    YouGov Affluent Perspective offers three distinct levels of engagement.

    about 1 year ago
  • Article

    YouGov Affluent Perspective 2018: Global Business Leaders

    The latest findings from YouGov’s Affluent Perspective detail how affluent global business leaders feel about their company’s performance and likely future success. These leaders – defined as owners or C-level executives – are enterprising, well-educated, and self-made. They represent a wide variety of industries – from financial services to manufacturing to healthcare and entertainment.

    over 1 year ago
  • Article

    YouGov Affluent Perspective 2018: Personal Finance

    This is the latest installment in a series that delves into the latest insights from the YouGov Affluent Perspective 2018 Global Study. Each year, we study the lives, values, and shopping habits of the world’s most successful households.

    over 1 year ago