• Article

    Americans say these were the best Super Bowl halftime shows of the past decade

    Close to three in 10 (28%) Americans say they are very interested (14%) or somewhat interested (14%) in watching performances from Jennifer Lopez and Shakira at the 2020 Super Bowl.

    23 days ago
  • Article

    From pets to presidents, here’s what we learned about America this year

    From the World's Most Admired people to the most popular kind of wine, here are the top things we learned this year from YouGov polls and surveys.

    2 months ago
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    5 months ago
  • Article

    Here's why Joaquin Phoenix is the perfect Joker

    Phoenix portrays the Joker, an oft nemesis of Batman, in the eponymous film. Phoenix’s Joker isn’t a super villain, but rather a troubled man who descends into madness.

    5 months ago
  • Article

    Why SoulCycle is playing with fire

    Some brands can withstand a controversy. The question for SoulCycle and Equinox, which are currently under fire because of their owner’s politics, can withstand boycotts and changing public sentiment.

    6 months ago
  • Article

    Why Idris Elba is so good for Fast and Furious

    Overall, Elba is viewed positively by fans of the Fast and Furious films -- that is anyone who have said they really like the previous 7 films, a sample of more than 2,500 people in YouGov’s Plan and Track tool. More than half, 61 percent said they had a positive view of the actor. That’s more than the national average: about 48 percent of America has a positive view of Elba.

    7 months ago
  • Article

    Why Disney's remaking everything

    Disney has the opportunity to string together generational admiration for their stories, and keep the nostalgia alive among its most ardent fans.

    8 months ago
  • Article

    How to market to the moon landing

    Marketers will surely be trying to evoke nostalgia and space interest with campaigns timed for the 50 year anniversary of the Moon Landing. We’ve got some tips on where to target advertising to catch the attention of Space enthusiasts.

    8 months ago
  • Article

    Why Taylor Swift is good for business

    From a brand perspective, Swift is an ideal partner. Not only does she resonate positively with at least half of America, her fans seem to absorb advertising messages more than most Americans do. And, in a lot of cases, they seem more likely to pass along the message as a recommendation to a friend or family member, or to post on social media.

    8 months ago
  • Article

    Is the worst over for Seaworld?

    SeaWorld hasn’t been the same since the documentary Blackfish sent public opinion tumbling about the theme parks and their treatment of animals. But there are glimmers of hope -- especially because of a Sesame Street partnership -- that could mean the worst is over for the...

    8 months ago