Middle of the road: an analysis of US consumer perception towards the automotive sector

Ted MarzilliCEO YouGov Direct
January 09, 2019, 6:52 PM UTC

The automotive industry is rapidly evolving as new technologies become available and environmental concerns draw increasing attention. Changes in the industry include the decline of the once-dominant sedan, the increasing demand for “smart” technologies, and the mounting interest in electric vehicles.

To keep up with the industry, brands need to understand the impact of these developments.

This whitepaper, using YouGov Plan & Track data:

  • Monitors the brand health of automakers through the eyes of prospective buyers, parents, technology enthusiasts, and high-spenders
  • Analyzes the decline of the once-popular sedan as it gives way to the now-trending SUV
  • Evaluates key target groups to understand car-buying behavior
  • Explores whether opinions on purchasing American-made versus foreign-made products apply to the automotive sector

Complete the form to get your free copy