Cashing in: How to increase your cashless customer base

Ted MarzilliCEO YouGov Direct
March 30, 2018, 1:45 PM GMT+0

America and countries around the world are heading towards a cashless future.

So much so that 35% of the population of America believe a fully cashless society will be in place within 20 years. With any great change comes fear of the unknown. So financial institutions that wish to benefit from the cashless society must promote its benefits – and allay consumer fears – in order to ensure a smooth transition.

The Cashing In - USA white paper examines who needs to be convinced of the benefits of cashless payments, and what specific concerns the population has regarding cashless payments and technology.

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