The Face of Fashion: An analysis of US consumer perception towards the apparel and footwear sector

Ted MarzilliCEO YouGov Direct
July 09, 2018, 2:31 PM GMT+0

Technology is changing the nature of the apparel and footwear sector and empowering consumers to make more informed shopping decisions. In fact, 40% of Americans say they browse online to see what items are available. If brands wish to capitalize on this trend, they must understand consumers’ attitudes, motivations, and retail behaviors as well as how best to connect with them.

This whitepaper, using YouGov Plan & Track data, provides insights into:

  • Purchase motivators that drive success in the fashion industry
  • Case studies of successful brands
  • Attitudes and behaviors of key consumer segments

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