What Americans think of loyalty programs: An analysis of consumer loyalty in the US

As brands vie for consumer attention in saturated markets, one of the best ways to guarantee continued engagement is to reward a customer’s loyalty to a brand. Successful loyalty programs must be tailored to the brand’s consumer base and industry expectations.

This whitepaper uses YouGov Plan & Track data to illustrate insights into:

• The value of partner rewards through the lens of different industries 
• Nuances in the various ways people collect and redeem points
• What makes some program members “super-loyal” and how to activate them
• A case study highlighting what drives success for Delta Air Lines among its SkyMiles members