US Biggest Brand Movers

YouGov
November 16, 2021, 8:21 PM UTC

From the thousands of brands we track, these are the top performers and trendiest brands of the moment according to our YouGov BrandIndex. To see the best brands and top improvers from the last year, check out YouGov's Global Best Best Rankings. The Biggest Brand Movers are determined across 13 metrics within media consumption, brand health, and purchase intent and updated monthly.

Today's Top Performing Brands

(October 2021 vs September 2021) -- click to enarge


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Methodology

Data for the Biggest Brand Movers is compared statistically significant score increases across all BrandIndex metrics between the current and the previous month. Brands are ranked based on the number of metrics that saw a statistically significant increase from month to month. Metrics considered are: 

Media Consumption Metrics

Ad Awareness – Whether a consumer has seen or heard an advertisement for a brand in the past two weeks   

Word of Mouth – Whether a consumer has talked about a brand with family or friends in the past two weeks   

Buzz – Whether a consumer has heard anything positive or negative about a brand in the past two weeks (net score)  

Brand Health Metrics   

Awareness – Whether or not a consumer has ever heard of a brand   

Quality – Whether a consumer considers a brand to represent good or poor quality  

Value – Whether a consumer considers a brand to represent good or poor value for money   

Impression – Whether a consumer has a positive or negative impression of a brand   

Reputation – Whether a consumer would be proud or embarrassed to work for a particular brand   

Satisfaction – Whether a consumer is currently a satisfied or dissatisfied customer of a particular brand   

Recommend – Whether a consumer would recommend a brand to a friend or colleague or not  

Purchase Intent Metrics   

Consideration – Whether a consumer would consider a brand or not the next time they are in the market for a particular product  

Purchase Intent – Whether a consumer would be most likely or unlikely to purchase a specific product   

Current Customer – Whether a consumer has purchased a given product or not within in a specified period of time

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