Cashing-in Globally

Ted MarzilliCEO YouGov Direct
January 01, 2018, 1:32 PM GMT+0

Organizations around the world are heading toward a cashless future increasingly driven by mobile payments. This report utilizes data from Denmark, Sweden, Germany, the US, the UK, China, and Indonesia to show how often individuals in each country use cash.

Understanding the prevalence of cashless consumers around the globe and the possible growth of this segment can help brands to recognize the potential importance of this group, learn how to target them effectively, and identify their expectations.

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