Backlinks help Google identify sites which sites users find useful and can help brands boost their website visibility and search page rankings.
Instead of optimising every word published, brands should focus on creating quality content that their target audiences find relevant and are encouraged to share on social networks. While it is crucial that marketers use keywords in their content, the keywords should seem natural rather than forced.
For relevant keywords, marketers can benefit from analysing their competitor’s content, using tools like Google AdWords Keyword Planner and incorporating long-tail keywords. Along with keywords, websites must leverage guest posting to get other bloggers to link back to the brand’s website.
Similarly, outsourcing backlinks through freelancers with good reviews can help brands land quality backlinks. In addition to quality written content, infographics also help gather high-value links on sites.
[8 minute read]