Align sales and marketing for greater organisational success

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 06, 2022, 2:24 PM GMT+0

By working together, sales and marketing departments can access insights specific to the other department to improve their strategies.

While salespeople need brand awareness that marketers develop, marketers, on the other hand, need sales to build deeper connections with buyers. Instead of sales and marketing teams competing against each other, members from both departments should function in sync to achieve their respective goals better. 

Working closely together can help sales and marketing departments to access insights and information from each other and further enhance their processes or campaigns. A collaborative effort by both teams can help create a single data source and democratise information in the organisation. 

Similarly, the departments should meet regularly to brainstorm ideas and inform each other’s goals. Such meetings can also help employees understand terms and phrases specific to each department. Doing so will allow salespeople and marketers to understand the other’s strategies clearly.  

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