Each week YouGov Direct investigates how effective a collection of movie trailers is in persuading people to consider seeing a film, what they think about the content of the trailer, and how good or bad they expect the movie to be. Thousands of people provide immediate feedback on movie trailers using the YouGov Direct platform. The table below includes a small excerpt of the data that is collected on each trailer every week.
For more information click here and to speak to a representative contact jared.feinman@yougov.com
Glossary
Movie rating - how good or bad people think a movie will be based on the trailer. Scores are out of 5
Pre - pre-trailer interest, i.e. how many people say they are very/somewhat likely to watch the movie before seeing the trailer
Post - post-trailer interest, i.e. how many people say they are very/somewhat likely to watch the movie after seeing the trailer
Lift - how much higher interest in watching the movie is after having seen the trailer
CTR - clickthrough rates to a ticket-booking service for that movie among respondents
Sub - xxxxxxxx
Benchmarks - the average score on each measure among all movie trailers tested by YouGov Direct to date
Methodology
Data is based on 4,000 interviews, including a minimum of 400 responses for each movie trailer tested. Surveys are conducted on Thursday of each week.
Contact
For more information click here and to speak to a representative contact jared.feinman@yougov.com