College is not affordable, America agrees—but most people blame students for the country’s current student loan levels.

When it comes to how affluent people around the globe view the economy, their finances, and their spending on luxury, "status quo" seems to describe their state of mind.

37% of current Burger King customers agree that restaurants should offer more vegan/vegetarian options. That’s more or less the same level of agreement found among both current McDonald’s customers (38%) and Wendy’s customers (40%)

26% of in-market consumers say they would be more likely to buy a car equipped with a voice-activated digital assistant

A majority of Americans (56%) would rather get a tax refund, even if it means paying too much throughout the year/

As brands vie for consumer attention in saturated markets, one of the best ways to guarantee continued engagement is to reward a customer’s loyalty to a brand. Successful loyalty programs must be tailored to the brand's consumer base and industry expectations.

Amazon, Samsung, and YouTube also showed strong numbers throughout 2018

The latest findings from YouGov’s Affluent Perspective detail how affluent global business leaders feel about their company’s performance and likely future success. These leaders – defined as owners or C-level executives – are enterprising, well-educated, and self-made. They represent a wide variety of industries – from financial services to manufacturing to healthcare and entertainment.

Across party lines, Americans are split on whether tax law will mean they pay more or less in taxes

Most Americans didn't have a year's salary saved by 30