Article
Finance ad of the month (US): Navy Federal Credit Union
The Navy Federal Credit Union’s Ad Awareness score, which shows the number of people who saw an ad for a brand during a specific period, increased by 3-points from 9% to 12% between May 25 to June 23, 2021.
10 months agoArticle
US: Mobile banking in the post-pandemic era
A new YouGov analysis tracks mobile banking trends through the past few years and looks at consumer preferences for financial services like contactless payments and visiting in-person branch locations. We’ll also take a deep dive into the mindset of a group of power users: daily mobile bankers.
11 months agoArticle
Global: How secure do people feel in their jobs?
When asked about how secure they feel in their job compared to one month ago, 37% of the global public feel no change in their job security.
11 months agoArticle
Effort vs. luck: What do Americans think dictates success?
YouGov explores how Americans perceive success.
12 months agoArticle
Over one-third of coupled women are financially dependent on their partner
New data from YouGov finds that over one-third of partnered women say that they are entirely (15%) or somewhat (20%) financially dependent on their partner.
12 months agoArticle
Half of Americans expect to get richer
Americans expect to get richer - and think they're worse off than their friends.
12 months agoArticle
Where is demand for new cars the strongest and how are motorists budgeting?
YouGov Profiles explores how people buy their cars.
12 months agoArticle
Almost two-thirds of Americans worried that COVID-19 will affect their cost of living
New YouGov data reveals that two-thirds of Americans are worried about their cost of living increases due to COVID-19 (64%)
12 months agoArticle
Three in ten Americans cut back on non-essential purchases during the pandemic
Some Americans have cut back, others have given back, and yet more have changed their behaviours in different ways.
about 1 year agoArticle
Venmo’s brand scores rise during pandemic
Venmo saw an increase in Impressions - and Current Customer scores - during the COVID-19 crisis.
about 1 year agoArticle
Do global consumers trust the finance sector with their data?
YouGov global data examines trust in financial services.
about 1 year agoArticle
Do Americans see a role for business in politics?
Democrats also overwhelmingly want companies to support civil rights organizations (77%), voting rights organizations (76%), and LGBTQ rights organizations (65%).
about 1 year agoArticle
Future-proofing financial services: A global view of consumer trends
YouGov's latest webinar explores the US financial services industry.
about 1 year agoArticle
Global: COVID-19 and consumer spending
YouGov dives into consumer spending habits during the COVID-19 pandemic.
about 1 year agoArticle
Global: How will COVID-19 affect the world’s bank branches?
A new YouGov white paper explores the global banking and finance industry.
about 1 year agoArticle
The ten charts which show how American consumers have changed during the pandemic
2020 has been a year which had upturned consumer behavior and challenged the brands seeking to meet their new needs. As we round the 365th day of the pandemic, here are some examples of how COVID-19 has affected some of America’s major consumer sectors.
about 1 year agoArticle
Just one in five Americans believe cryptocurrency has a negative impact on the environment
YouGov polling finds that, if Bitcoin does adversely affect the environment, most US consumers aren't aware of it.
about 1 year agoArticle
On the money: YouGov’s Global Banking & Finance Report 2021
YouGov's analysis of the global banking and finance sector 2021.
about 1 year agoArticle
The Redditors who ran up GameStop stock are viewed more as heroes than villains
A majority of adults (58%) believe that Wall Street investors get more privileged access to the investment market than individual investors. Just one in eight Americans (12%) believe access is fair and equal.
over 1 year agoArticle
Who owns stocks? Reddit users, but mostly upper-class Americans
Three-quarters of Americans who describe their social class as “rich” or “upper middle class” (75%) currently have money invested in the stock market. Most Americans who identify as working class (70%) or poor (89%) do not have any money invested on Wall Street.
over 1 year ago