Car Buyers and Investors Warm up to the 'New' GM

Ted MarzilliCEO YouGov Direct
December 03, 2010, 10:19 PM GMT+0

GM raised $20B in its recent IPO - a sign that investors have confidence in the smaller and leaner company that has emerged from bankruptcy. And the IPO has also improved consumer perception of the brand, particularly among those who say they are in the market to purchase a car in the next 6 months .