Domino’s, Starbucks Record Biggest Buzz Gains for 2010 Among U.S. Dining Brands

Ted MarzilliCEO YouGov Direct
January 11, 2011, 5:25 PM GMT+0

Quick service restaurants continued to rack up Buzz gains in 2010. Domino’s led the improvers list, touting its recipe reformulation and ‘Oh yes we did’ campaign throughout 2010. Starbuck’s made a significant comeback in 2010 and is number two on the improver list. See the top 20 U.S. dining brands in 2010 based on BrandIndex Buzz scores.