These are the topline results of a YouGov/Economist survey of 1000 US adults interviewed November 30th - December 2nd, 2013 on Black Friday shopping. The results show that Americans predicted their shopping behavior fairly well. The margin of error is 3.9%.
Click here, and here to see full tables and demographic crossbreaks
Did you go shopping on "Black Friday" (the day after Thanksgiving, when many stores and retail chains offer discounts)?
Yes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20%
No . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 80%
When did you go shopping on "Black Friday"?
Asked of respondents who indicated they shopped on Black Friday
Thursday morning (Thanksgiving Day) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6%
Thursday evening (Thanksgiving Day) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .30%
Friday at midnight . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7%
Friday morning . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .30%
After Friday morning . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28%
How much did you spend on "Black Friday"?
Asked of respondents who indicated they shopped on Black Friday
Less than $50 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22%
$50-$100 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15%
$100-$250 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .31%
$250-$500 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .20%
More than $500 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .8%
Prefer not to say . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4%
Did you spend more or less than you expected?
Asked of respondents who indicated they shopped on Black Friday
More than I expected . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18%
About what I expected . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .66%
Less than I expected . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .17%
