Food & drink

  • Article

    How do Americans like their breakfast foods?

    About seven in 10 (71%) like their bacon to be somewhat (37%) or very (34%) crispy.

    16 days ago
  • Article

    The US Ad of the Month: Popeyes

    Amid the chicken sandwich shortage, Popeyes launched a 30-second advertisement named, Popeyes BYOB Box.

    17 days ago
  • Article

    How Americans order their steaks and hamburgers

    Nearly one-fourth of Americans (24%) selected the well-done meat as their steak preference, while slightly fewer (23%) selected medium-rare.

    26 days ago
  • Article

    This study is bananas

    But not everyone likes their bananas the same way. In fact, there’s some disparity in opinion about what is the correct ripeness at which to consume the fruit.

    about 1 month ago
  • Article

    This candy is the favorite for Halloween kids

    Here’s a tip: If you want to give away the most popular candy among America’s youth, hand out this one type.

    about 1 month ago
  • Article

    Chicken Sandwich Wars: Who got the best Buzz?

    Popeyes Chicken may have owned social media this August because of its new chicken sandwich. But did they win the battle with Chik-fil-A for chicken sandwich supremacy? Not so fast, according to YouGov’s Plan and Track data. It turns out that Chik-fil-A may have had an effective counter-offensive strategy.

    about 1 month ago
  • Article

    Millennials’ food choices are driven by quality and they’re willing to pay more for it

    The way people shop for and think about food has a lot to do with their personal philosophies about health, the environment and where that food comes from.

    about 1 month ago
  • Article

    What is the healthiest brand in 2019?

    For the third year in a row, Band Aid has taken the top spot in YouGov’s BrandIndex global brand health rankings for the United States. BrandIndex constantly measures the public’s perception of thousands of brands every day, tracking a number of variables including Impression, Quality, Value, Satisfaction, Recommend and Reputation.

    about 2 months ago
  • Article

    The top quality sandwich shop in America

    The YouGov Plan and Track tool gives us a glimpse into what the country thinks about sandwiches. We compared six chains on Quality and How Likely People Are to Recommend the shop.

    2 months ago
  • Article

    What's America's Favorite Sandwich?

    There's a clear winner, but regional differences exist.

    3 months ago