In an assorted chocolate gift box, three in 10 Americans (29%) call chocolate-covered caramels their favorite item.

In a poll of more than 6,000 US adults, America’s favorite pizza topping is pepperoni.

Among those who are planning to watch the event, the most popular foods of Super Bowl LV will be chips and dip, chicken wings, and pizza.

As with so many of our habits right now, the way we shop has been impacted considerably by the coronavirus pandemic. How often did Americans and Brits shop for groceries over the last year?

A new survey from YouGov spanning 17 markets reveals that people prefer smaller grocery store formats to larger ones in most markets.

2020 has been a year of both challenges and opportunities for many of Mexico’s major brands and effective advertising remains key to the survival for many. But who, according to the YouGov data, has experienced the highest increase in advertising awareness over the past year?

Among US adults who drink alcohol, 23% are participating in Dry January 2021.

Across four key holiday occasions for beer brands this holiday season, beer drinkers point to Corona as the brand they intend to drink most (21%).

Westerners are 17-points more likely than Americans overall to choose tamales as a top Christmas dish.

Chocolate chip cookies hold a wide margin over their nearest rivals, with second-placed sugar cookies fourteen points behind at 64%.

YouGov measured consumer perceptions around key moments during the holiday season for beer brands.

Hot chocolate is the top choice of women, men, and adults under the age of 50.

YouGov examines how our eating habits have changed this year due to COVID-19.

Data from YouGov finds that women (48%) are more likely than men (31%) to report that they do “all” or “most” of the cooking for the Thanksgiving meal

Northeasterners were particularly likely to select fruit salad compared to Americans overall (67% vs 53%), giving it their fifth-highest spot.

According to the latest Economist/YouGov poll, nearly half of Americans (47%) have seen some sort of COVID-related impact to their Thanksgiving.

Among Americans who plan to celebrate Thanksgiving this year, YouGov data finds 35% say their favorite pie to eat on the holiday is pumpkin pie.

An analysis of beer brands using YouGov's Connected Data

Trader Joe’s has one of the most loyal customer bases in the country, but that allegiance has been put to the test in recent months.

Once the weather got hot, hard seltzer sales got hotter among millennials. In fact, White Claw, Truly and Bon & Viv outsold the top six beer brands combined during the past 30 days, per YouGov data.