According to latest YouGov data, more than half of Britons prefer uniting with friends and family in winter (53%) and half of them like to go to the movie theatre (49%).

In a new YouGov survey of 1,000 American adult citizens, almost one-quarter of people (23%) say Halloween is one of their favorite holidays.

On Halloween, Adults prefer certain chocolates — such as dark chocolate, mint chocolate, or nutty chocolate — much more than kids do.

Adults in mid-Atlantic are the most likely of any region in the United States to have purchased a lottery ticket in the last year, according to YouGov Profiles data.

The most popular item for kids to snag on Halloween night is Reese’s Peanut Butter Cups. The chocolate candy won 75.9% of its match-ups, a series of sweet victories that landed it in first place.

A YouGov poll finds a major generational gap in knowledge and attitudes toward Christopher Columbus.

The Profile Peek linked below gives a quick but powerful insight into a niche subsection of US consumers, specifically those who have purchased scratch-off lotto tickets in the last 12 months.

Stephen Breyer, age 82, has served the second-longest amount of time on the Court, but Breyer is the least known Justice.

Two in five Americans (40%) think a person should be able to legally self-identify as a gender different from the one they were assigned at birth, while just as many (38%) disagree.

In an age when some shoppers are keen to understand where companies stand on certain social and political issues, a third of global consumers say they prioritize a brand’s values over a product’s price when shopping for consumer electronics.

At the low end of the tip spectrum, 16% of people who would find ordering food in a severe storm acceptable think the tip should be below 10% of the bill.

A new YouGov poll of more than 15,000 Americans finds that more than one in four (27%) US adults don’t believe they will ever save enough to retire comfortably.

Only one in four people (26%) believe summer ends on Labor Day.

YouGov data shows that some people aren't too excited about an all-electric future.

After an explosion in popularity over the last year, esports betting isn’t likely to cool down anytime soon. International YouGov gambling data shows how prevalent gambling on esports has become in key global markets.

Half of those under 40 (48%) separate their laundry into whites and colors/darks, compared to 67% of those 40 and older.

A YouGov survey across 17 markets indicates that more than two-fifths of global consumers (44%) feel that they are not fully represented by the people they see in adverts.

About one in seven (14%) Americans who have work or school obligations experiences the Sunday scaries every week.

Men (38%) are more likely than women (20%) to think it’s acceptable for couples to have sex within the first month of dating, with 13% of men saying it's fine for this to happen in the first week.

This June our new tool, YouGov Brand Rankings, reveals Great Britain’s top 10 Buzz movers across the banking and building societies industry.