The Profile Peek linked below gives a quick but powerful insight into a niche subsection of US consumers, specifically those who have purchased scratch-off lotto tickets in the last 12 months.

Two in five Americans (40%) think a person should be able to legally self-identify as a gender different from the one they were assigned at birth, while just as many (38%) disagree.

In an age when some shoppers are keen to understand where companies stand on certain social and political issues, a third of global consumers say they prioritize a brand’s values over a product’s price when shopping for consumer electronics.

At the low end of the tip spectrum, 16% of people who would find ordering food in a severe storm acceptable think the tip should be below 10% of the bill.

A new YouGov poll of more than 15,000 Americans finds that more than one in four (27%) US adults don’t believe they will ever save enough to retire comfortably.

Only one in four people (26%) believe summer ends on Labor Day.

YouGov data shows that some people aren't too excited about an all-electric future.

After an explosion in popularity over the last year, esports betting isn’t likely to cool down anytime soon. International YouGov gambling data shows how prevalent gambling on esports has become in key global markets.

Half of those under 40 (48%) separate their laundry into whites and colors/darks, compared to 67% of those 40 and older.

A YouGov survey across 17 markets indicates that more than two-fifths of global consumers (44%) feel that they are not fully represented by the people they see in adverts.

About one in seven (14%) Americans who have work or school obligations experiences the Sunday scaries every week.

Men (38%) are more likely than women (20%) to think it’s acceptable for couples to have sex within the first month of dating, with 13% of men saying it's fine for this to happen in the first week.

This June our new tool, YouGov Brand Rankings, reveals Great Britain’s top 10 Buzz movers across the banking and building societies industry.

A July poll from YouGov finds that three in five Americans (60%) support K-12 students being required to wear face masks while on campuses where some may be unvaccinated.

Data gathered by YouGov from 17 markets around the world shows that two-thirds of global consumers say that they are worried about climate change (66%).

Among those who describe themselves as “completely extroverted,” 43% say their partner is too.

Two in five (41%) working Americans say a four-day workweek would increase their productivity levels.

Customer experience, brand image, brand values, emotion and consumer personality factor into whether or not someone is likely to recommend your brand.

45% of 18-to 34-year-olds would want to live on Mars in a colony, while 41% would not.

Customer experience, brand image, brand values, emotion and consumer personality factor into whether or not someone is likely to recommend your brand.