In order to lead the trend and keep customers engaged, many brands strive to get ahead of “what’s next” for consumers. The affluent community is a critical group of trendsetters that brands should look to as guides for burgeoning trends.
This whitepaper uses YouGov data to provide insights into:
- How the affluent indicate coming trends
- The impact of affluent purchasing on travel trends
- Consumer expectations beyond quality and price
- The impact of sustainability on brand success