Amid the pandemic, people of all age groups have increased time spent watching TV.
Three in ten Americans (30%) say their shopping budget for this holiday season will be tighter compared to last year’s budget.
Most women who watch The Bachelor (55%) say they think with their heart over their head.
Can you tell the difference between real news and fake news? Around two thirds of Americans are “very” or “somewhat” confident that they can (65%).
Voters are mostly confident they can tell fake news when they see or read it, though about one in five aren’t sure they can.
New research from Yahoo News/YouGov finds that most (56%) Americans think that cancel culture in the United States is a very big (28%) or somewhat big (28%) problem.
63% of registered voters thought the tone of the political advertisement was positive, and one in five (20%) thought it was negative.
Seven in 10 registered voters considered the tone of the Biden campaign advertisement to be positive, and a plurality of Republicans did, too.
Two-thirds of Democrats (67%) actively distrust Fox News, while most Republicans (57%) trust Fox News
Are Americans willing to pay for podcasts? That’s a questioned that has been raised with increasing frequency as the world grapples with the coronavirus health crisis and subsequent economic crisis. New YouGov data shows many are still willing to pay up to listen to their favorite audio programs.
America may be seeking more live TV as streaming services offered by traditional television providers appear to be seeing a healthy boost in subscriber numbers.
Seven in 10 Fox News viewers (70%) believe hydroxychloroquine is very effective or possibly effective in treating COVID-19
This week “Bad Education” had one of the most effective trailers.
As COVID-19 continues to spread across the planet, the virus is affecting nearly every part of life. Since January, YouGov has been gathering data on how these facets of America are affected — from how it’s shifting the behavior of consumers and workers, to how voters are participating in democracy, to how brands are impacted.
Many Americans — particularly young ones — express interest with the idea of watching more ads in exchange for a lower cost for a streaming service.
Classic shows will likely be the biggest draw to NBC’s forthcoming streaming service Peacock, according to ongoing data gathered by YouGov for Variety on America’s streaming habits.
Disney+ may be a newcomer to the streaming fight, but it’s already scoring top marks for satisfaction, compared to other major streaming services.
In the Super Bowl advertising arms race, companies commit more and more resources each year for the privilege to be part of America’s biggest televised event.
Gwyneth Paltrow’s Goop wellness brand appears to be a hit. First, it was a newsletter. Then it was a wellness company. Now, it’s a Netflix show.
Peloton raced its way to the top of the advertising hill in December.