Netflix dominates 2018 YouGov BrandIndex Buzz Rankings

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 22, 2019, 12:12 PM UTC

The streaming service was a star performer with consumers on both sides of the Atlantic.

Netflix claimed the top spot in the US and second in the UK. The rankings are calculated from Buzz scores recorded each week last year, which measure if people have heard anything positive or negative about a brand in the preceding two weeks.

In the US it outperformed almost 2000 other brands tracked with an average score of +33.0, while in the UK it displaced Lidl from second place with an average score of +16.4, the first time that discounters Aldi and Lidl haven’t made up the top two in five years.

See more of the US results and analysis

See more of the UK results and analysis

[both 5 minute reads]