Writing good social media copy engages followers and can help businesses grow

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 20, 2019, 1:07 PM UTC

85% of small businesses report generating a new client or customer from social media.

Businesses need to engage actively with their social media audience if they want to turn their followers into customers. Well written social media copy can not only help in appealing to customers, but also in generating leads and sales.

Asking questions and gamifying responses helps in encouraging conversations with followers across social media platforms. At the same time, using images with small emotional captions on visual-driven platforms like Instagram can help grab the reader’s attention.

For getting the attention of users on professional social networks like LinkedIn, sharing industry news, statistics and quotes from industry leaders can go a long way. Similarly, playing up people’s fear of missing out (FOMO) by bringing about exclusivity and urgency in social media messages can help grab attention.

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