Managing Director, Washington D.C.
Vice President

YouGov’s Advocacy Spotlight & Spectrum study is driven by a simple idea: The more we know about people that drive advocacy the more we can inform decisions made by the institutions that serve them.

Using data from this study, this whitepaper:

  • Exposes challenges to understanding and engaging advocates
  • Defines and details advocate types
  • Introduces the YouGov Social Good Index
  • Explains the spectrum of advocacy
  • Recommends ways to reach effective advocates

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