Advocate Explained: What every organization of social good needs to know

YouGov’s Advocacy Spotlight & Spectrum study is driven by a simple idea: The more we know about people that drive advocacy the more we can inform decisions made by the institutions that serve them.

Using data from this study, this whitepaper:

• Exposes challenges to understanding and engaging advocates
• Defines and details advocate types
• Introduces the YouGov Social Good Index
• Explains the spectrum of advocacy
• Recommends ways to reach effective advocates