YouGov’s Advocacy Spotlight & Spectrum study is driven by a simple idea: The more we know about people that drive advocacy the more we can inform decisions made by the institutions that serve them.
Using data from this study, this whitepaper:
- Exposes challenges to understanding and engaging advocates
- Defines and details advocate types
- Introduces the YouGov Social Good Index
- Explains the spectrum of advocacy
- Recommends ways to reach effective advocates