What Americans think of loyalty programs: An analysis of consumer loyalty in the US

Ted MarzilliCEO YouGov Direct
April 02, 2019, 3:14 PM UTC

As brands vie for consumer attention in saturated markets, one of the best ways to guarantee continued engagement is to reward a customer’s loyalty to a brand. Successful loyalty programs must be tailored to the brand’s consumer base and industry expectations.

This whitepaper uses YouGov Plan & Track data to illustrate insights into:

  • The value of partner rewards through the lens of different industries 
  • Nuances in the various ways people collect and redeem points
  • What makes some program members “super-loyal” and how to activate them
  • A case study highlighting what drives success for Delta Air Lines among its SkyMiles members

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