Having a clear strategy for Instagram Stories generates engaging content

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 03, 2019, 7:51 AM UTC

Seeking audience input and experimenting with longer videos can improve consumer engagement.

This article highlights tips that can help brands develop relevant content for Instagram Stories and make the best use of the features available on the platform. This will help them create content that lends itself to the adaptable nature of Instagram Stories.

Gathering audience preferences is one such approach. This could entail finding out what kind of content the audience is interested in, or if they prefer that the brand posts during a specific time of the day.

The author also recommends opting for longer videos which generate more opportunities to engage, in addition to allowing for a longer narrative. Using apps like Storeo will let brands divide their video into 15-second clips, if they so prefer.  

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[15 minute read]