Marketers must factor emotional intent into experiential design strategies

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 09, 2019, 6:19 PM UTC

Using technology can help brands create emotion-driven experiences

This article highlights the use of immersive spaces and experiential design to connect emotionally with audiences. Doing this effectively can change how consumers perceive brands and even impact how brands and consumers collaborate.

Using digital technology to create unique and multisensory experiences can kindle a huge range of emotions and captivate visitors' imaginations. For example world-renowned theme parks Disney Land Parks and Resorts continue to execute and evolve Walt Disney’s vision and understanding of the power in space design to transport people to powerful places.

As technology advances, so do the possibilities for more digital experiential storytelling in brand environments. The author stresses that these experiences must inspire, and for that, you need emotion.

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[3 minute read]